Small tide or sea change?

Social mobile activity … Collecting thoughts as summer ends: will move to mobile for social web be a small tide continuing or a sea change in the year ahead? I’m testing mobile tools on a beach that didn’t have signal 5 years ago and barely had effective signal last year. It was pleasant to be “unplugged”. Now I observe 30-50pct of people on a cloudy day fixated on their smartphones rather than the calm lapping tide.

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